II EDITION

Programme Top Management of Festivals and Cultural Events

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Limited places.

Beginning of the course

NOVEMBER

Modality

ONLINE

Duration

210 HOURS

Certificate

OWN TITLE

Teachers

PROFESSIONALS IN THE SECTOR

Beginning of the course

NOVEMBER

Modality

ONLINE

Duration

9 MONTHS

Certificate

OWN TITLE

Teachers

PROFESSIONALS IN THE SECTOR

Get end-to-end training in the management of festivals and cultural events.

The Higher Programme in Cultural Festivals and Events Management brings together our two flagship courses, Festival and Cultural Events Management Course + Advanced Course, to offer you a comprehensive, practical training connected to the sector.

A unique proposal for acquiring the tools you need to design, organise and manage cultural events with impact. From technical production to sustainability, cultural entrepreneurship, film, contemporary art or advanced communication.

Learn from working professionals and take your profile to the next level. From the first steps to the challenges of leadership and access to new job opportunities.

Ideal for those who want to start, specialise or professionalise in the field of cultural management and festivals.

A global vision. A profession with a future.

The Higher Programme brings together the full syllabus of our two coursesCourse in Management of Festivals and Cultural Events + Advanced Course. A complete training that combines fundamentals and specialisation to face the real challenges of the sector.

Discover everything you will learn to design, produce and lead cultural events with impact.

Module I

MODULE 1: HISTORY, CONTEXTUALISATION AND PROJECT

Learn about the evolution of live music in the 20th and 21st centuries, analyse the most successful models and design your own festival project.

Because you can't innovate without knowing what brought us here.

MODULE 2: ECONOMIC, LEGAL AND SOCIAL RESPONSIBILITY MANAGEMENT

Learn how to manage an event from the inside: budgets, operations, legislation, sustainability and social responsibility.

We teach you how to organise viable, legal events with a positive impact.

MODULE 3: BOOKING AND PRODUCTION

Learn how to book artists, write contracts and coordinate the technical and logistical production of an event.

From the technical rider to the stage set-up, you will experience the behind-the-scenes of a professional festival.

MODULE 4: COMMUNICATION AND SPONSORSHIP

What good is a great festival if no one knows about it? Learn how to communicate it, position it and attract sponsors to make it possible.

Strategy, storytelling and partnerships to make an impact at your event.

MODULE 5: TAX INCENTIVES FOR INVESTMENT IN CULTURE

Did you know that investing in culture has tax advantages? Discover the existing incentives, how to apply them and how they differ depending on the territory.

Key training if you want your project to be profitable and sustainable.

Module II

MODULE 6: ADVANCED BOOKING AND PRODUCTION MANAGEMENT

Analyse current trends in the sector, get to know your audience and learn how to negotiate and contract judiciously. Delve into the technical and logistical intricacies of professional production.
He controls the backroom of the festival like a conductor of an orchestra: with strategy and precision.

MODULE 7: MARKETING APPLIED TO FESTIVAL MANAGEMENT

Explore the creative process behind a festival, master the keys to digital marketing and learn how to turn ideas into ticket sales.

A comprehensive vision to position your festival and connect with your audience from minute one.

MODULE 8: SPONSORSHIP AND BRAND MANAGEMENT AT FESTIVALS

Learn how to design a comprehensive sponsorship strategy, from planning to post-festival follow-up. Understand how to integrate brands in a coherent and effective way and how to coordinate with different teams to maximise impact.

Make brands a key partner of your festival.

MODULE 9: ORGANISATION AND HR

Discover how a professional festival team is structured. Learn how to select and manage talent, design HR policies and ensure smooth and efficient operations during the event.

A festival is only as strong as the team that makes it possible.

MODULE 10: ARTS FESTIVALS: ENTREPRENEURSHIP, ORGANISATION AND MANAGEMENT

Explore the potential of arts festivals as spaces for community building and social transformation, especially in non-urban environments. Learn how to project them, internationalise them and generate collective value.

From local art to the global stage, with purpose and community.

MODULE 11: CREATION, DIRECTION AND MANAGEMENT OF FILM FESTIVALS AND EVENTS

Master all the organisational phases of a film festival: from programming and logistics to marketing and social participation. Learn how to evaluate the impact and position it with its own identity.

It brings cinema to the centre of the cultural experience.

MODULE 12: CREATION AND DESIGN OF ALTERNATIVE AND INNOVATIVE CULTURAL PROJECTS

Design unique cultural projects, with new narratives and formats. Learn to plan, organise and execute them with a contemporary and disruptive vision.

To innovate is to create cultural experiences that do not yet exist.

MODULE 13: ORGANISATION AND MANAGEMENT OF EXHIBITIONS

Discover how to conceptualise, mount and promote cultural exhibitions professionally. From the idea to the final evaluation, you will master every stage of the process.

It transforms ideas into spaces that excite.

MODULE 14: SUSTAINABILITY OF FESTIVALS

Understand the environmental impact of events and the tools to minimise it. Learn about the seals and certifications that guarantee sustainable and responsible practices at festivals.

Sustainability is no longer an option: it is the new standard.